Magento Open Source + GraphCommerce® full feature list
Features taken from the Magento Commerce 2 Feature List [PDF ↗]
Promotions and pricing
- Set promotional pricing for specific stores, categories or products.
- Create flexible coupons for specific stores, customer segments, time periods, products, and categories.
- Export coupon codes for offline distribution, email, newsletters, and more.
- Track and report coupon usage.
- Add new attributes to customer profiles to create more sophisticated segments.
- Personalize shopping experiences with advanced segmentation and targeting.
- Send automated reminders and coupons to customers with abandoned carts and wish lists.
- Create powerful email marketing campaigns powered by dotdigital and live store data.
- Offer free shipping and percent, fixed amount, and buy X get Y free discounts.
- Set multi-tier pricing for quantity discounts.
- Get minimum advertised price (MAP) support.
Todo
Search engine optimization
- Automatically generate a Google sitemap.
Enhanced
- Create search engine friendly URLs.
- Take full control of URLs with URL rewrites.
Enhanced
- Enable detailed search results by automatically adding structured data markup to product pages.
- Deliver a full search engine indexable Progressive Web App.
Feature
- Take full control of the Google Sitemap by exluding segments or paths.
Feature
- Benefit from correct search engine indexing with the accurate default canonical configuration
Feature
- Deliver a PageSpeed Insights optimized experience: Scoring 100/100 for Best practices, Accessibility and SEO.
Feature
- Deliver a Lighthouse audit validated Progressive Web App, passing all PWA checks.
Feature
- Deliver a Google Core Web Vitals optimized experience, passing CLS, FID, LCP (measuring real field data).
Feature
Site management
- Control multiple websites and stores from one admin.
- Customize and save different admin panel views to efficiently manage daily tasks.
- Define multiple roles and permissions to control access to administrative features.
- Log and review all users’ admin activities.
- Set tax rates based on location, product type, or customer group (i.e., wholesale vs. retailer).
- Generate comprehensive system reports to quickly diagnose and resolve technical issues.
- Real-time site health insights and recommendations with the SiteWide Analysis Tool.
Content Management
- Create best-in-class customer experiences and rapidly change content without writing a single line of code.
Enhanced
- Use a drag-and-drop editor to easily create and edit pages and content blocks.
Enhanced
- Combine text, images, video, sliders, and more in flexible layouts.
Enhanced
- Blend content and commerce by adding products to content pages and rich content to product pages.
Enhanced
- Create reusable dynamic blocks targeted to customer segments.
- Easily stage and preview content for seamless updates.
Enhanced
- Manage upcoming site changes with a timeline dashboard.
Enhanced
- Organize content pages and add pagination, navigation, and menus with a page hierarchy tool.
Enhanced
- Track and restore previous versions of content pages.
Enhanced
- Engage customers with exciting imagery from Adobe Stock, straight from your Adobe Commerce instance.
- Save content and layouts as templates. Apply them to new areas across sites and store views.
Enhanced
- Provide creatives, designers, and agencies with direct, controlled access to the Media Gallery.
GraphCommerce (PWA Studio alternative)
- Create next-generation Adobe Commerce 2 stores with Progressive Web Applications.
Enhanced
- Deliver app-like mobile experiences that are fast, integrated, reliable and engaging.
Enhanced
- Peregrine contains custom React hooks to provide logic to UI components
- Decrease time to market using the multi-language Venia reference storefront.
Enhanced
- Give marketers control with Page Builder to manage content and layouts on PWA Studio-powered storefronts.
Enhanced
- Build PWA experiences using open standards including React, Redux, and Webpack.
Enhanced
- Boost developer productivity with real-time, guided development.
Enhanced
- Integrate PWA experiences with Adobe Commerce using GraphQL API.
Enhanced
- Extend and customize PWA capabilities with the PWA Studio extensibility framework.
Enhanced
Catalog management
- Create simple, configurable (e.g., choose size, color, etc.), bundled, and grouped products.
- Offer virtual products like memberships, services and warranties.
- Include downloadable/digital products with samples.
- Allow customer-personalized products (e.g., upload images and text for monogramming).
Todo
- Manage inventory across multiple locations
- Create new products through a guided online process.
- Define unlimited product attributes.
- Create pre-defined product templates to quickly set up new products with a specific set of attributes.
- Mass-assign a value to multiple products for batch updates.
- Automatically assign products to specific categories based on their attributes.
- Automatically resize images and include watermarking.
- Define minimum and maximum product quantities that can be added to the cart.
Todo
- Moderate reviews and product tags.
- Efficiently batch import and export catalog information at scheduled times.
- Easily manage inventory with support for back ordered items.
- Receive notification when inventory needs to be replenished.
- Choose out-of-stock messaging and display options.
Catalog browsing
- Filter products in categories and search results by price range, brands, color swatches, and other attributes with layered/ faceted navigation.
Enhanced
- Present product category items in grid or list format.
Todo
- Customize the look and feel of categories and assigned product pages.
Enhanced
- Arrange products on category pages with drag-and-drop merchandising and automated sorting rules.
- Control which products and categories can be viewed by each customer group.
- Show side-by-side product comparisons with two or more products.
Todo
- Display recently viewed and compared products.
Todo
- Increase search relevancy and scalability with Elasticsearch technology.
- Set stop words, attribute weightings, and search synonyms for higher conversions.
- Rewrite and redirect results if search yields no results.
Todo
Product Recommendations powered by Adobe Sensei
- Auto-deployed store tagging ensures your storefront is equiped to analyze shopper behavior.
- Auto-catalog sync ensures accuracy when displaying product name, pricing, images, etc.
- Adobe Sensei continuously analyzes shopper behavior and processes it with machine learning (ML) algorithms
- ML algorithms drive nine recommendation types that you can place across your storefront such as now trending, customers also viewed, and customers also bought.
- Manage the experience with a dedicated UI that is embedded into the Adobe Commerce admin that allows users to create, manage and deploy recommendations.
- Reporting helps stay on top of performance and impact around key metrics such as views, clicks and attributed revenue.
- Dedicated SaaS service handles all complex computational processing to preserve your site performance.
Amazon Sales Channel
- Grow your revenue by seamlessly selling and distributing on Amazon.
- Automatically sync catalog, inventory, and order information across Amazon and Adobe Commerce.
- Manage Amazon orders within the Adobe Commerce sales order grid
- Intelligent pricing to optimize listing prices.
- Inventory, Order, Fulfillment, and Listing Management tools built in.
- Automatically sync catalog changes.
- Review performance and ROI reports within Adobe Commerce.
Product browsing
- Show multiple images per product.
- Zoom-in on product images.
- Display product videos from YouTube or Vimeo.
Todo
- Include swatches to show colors, fabrics, and more.
- Show multiple products in a grouped view.
Todo
- Indicate stock availability.
- Set related products, up-sell, and cross-sell recommendations to increase average order value.
- Show pricing tiers.
- Present product ratings and reviews.
- Provide an option to add products to a wish list.
- Add Facebook, Twitter, and email links to share products.
Todo
Checkout
- Include a mini cart on store pages to summarize products in the cart.
- Display an order summary with product images in checkout.
- Offer guest and registered user checkout. Registered customers are automatically recognized when they enter their email addresses.
Todo
- Boost conversion rates with an Instant Purchase option that uses saved payment and shipping information to speed checkout.
Todo
- Enable shoppers to create a customer account with one click on the checkout thank you page.
- Allow customers to save their shopping carts to complete their purchases later.
- Offer gift wrapping and gift messages per order and per item.
Todo
- Configure pricing and taxes for gift-wrapping options.
Todo
- Manage complex tax calculations and prepare signature-ready returns with Vertex.
- Improve order processing capacity with the option to defer stock updates in checkout during peak period.
- Improve checkout performance with inventory reservations.
- Show tax and shipping estimates in the shopping cart.
Payments
- Download and work with your preferred payment gateway through the Magento Marketplace.
- Securely pass credit card information directly from the client browser to the payment gateway, bypassing the Adobe Commerce application.
- Qualify for the easiest level of PCI compliance (SAQ-A or SAQ A-EP), depending on payment methods used.
- Use the Braintree Vendor Bundled Extension to ease PCI compliance and accept alternative payments like Venmo, Apple Pay, and Google Pay.
- Offer PayPal Credit as a payment option.
Todo
- Accept checks and money orders.
- Accept purchase orders and payments on account.
- Accept bank transfer payments and cash on delivery.
- Increase sales with PayPal in-context checkout and saved credit cards.
Todo
- Increase conversions with relevant payment methods via PayPal Smart Payment Buttons.
Todo
- Increase sales by allowing customers to pay now, later or in installments with Klarna.
Todo
- Authorize and charge credit cards upon shipment or checkout
Order management and customer service
- View, edit, create, and fulfill orders and/or invoices from the admin panel.
- Create multiple invoices, shipments and credit memos per order to allow for split fulfillment.
- Print invoices, packing slips, and shipping labels.
- Create custom order status labels to track progress.
- Use return management authorization (RMA) to efficiently process returns.
- Enable customer service representatives to create orders and customer accounts.
- Allow customer service to update products, prices, and coupons in customers’ carts and wishlists.
- See products recently viewed and purchased by customers, their wishlist items, and more to deliver better customer service.
- Customize order status, account update, password reset, and other customer emails.
- Build customer relationships by creating newsletters and managing their distribution.
- Connect with customers with a Contact Us form.
Todo
Customer loyalty
- Offer reward points for purchases, registration, product reviews and other actions.
- Configure reward point redemption rules, caps, and expiration dates.
- Enable customers to save products to multiple wish lists that can be made public.
- Allow customers to create gift registries and send emails to shop the registry.
- Automatically update item counts and notify the registry owner as purchases are made.
- Allow customers to purchase physical and virtual gift cards.
- Offer exclusive shopping experiences with private or flash sale sites.
- Streamline re-ordering by enabling shoppers to add products to the cart by SKU.
- Accelerate growth by collecting and displaying high-converting user generated content powered by Yotpo.
Customer accounts
- Offer customers access to a comprehensive dashboard to manage their accounts.
- Choose default billing and shipping addresses.
- Store unlimited addresses in the address book.
- See order status and history.
- Re-order from the customer account.
Todo
- View recently ordered items.
- Track available store credits, gift card totals, and reward points.
- Manage newsletter subscriptions.
- View submitted product reviews.
- Access downloadable/digital products.
Todo
Support for global sites
- Manage multiple country sites all from the same store or environment.
- Support multiple currencies and local tax rates.
- Work with any language.
- Use accented characters and right-to-left text.
- Configure list of allowed countries for site registration, shipping, and billing.
- Support fixed product taxes, such as WEEE/DEEE in the EU.
- Automatically calculate tax for transactions in the EU with VAT-ID validation.
- Use EU cookie notification to simplify EU Privacy and Electronic Communications Directive compliance.
- Integration with global shipping carriers.
Integrated B2B functionality
- Provide self-service tools for business customers to easily manage company accounts, purchases, quotes, and credit.
- Enable multiple buyers per company with defined roles and permissions.
- Enable new account sign ups via an online form and approval process.
- Assign a sales rep to each customer account.
- Allow companies to purchase on credit and manage their credit balance.
- Streamline purchasing with customer-defined approval workflows.
- Assign custom catalogs and pricing to companies to meet contract terms.
- Personalize buying with company-specific payment and shipping options.
- Efficiently manage quote requests and negotiate pricing terms using a streamlined online workflow.
- Enable quick ordering by entering multiple SKUs or by uploading CSV files.
- Expedite restocking by allowing customers to create requisition lists of frequently purchased items.
- Handle large orders with up to 300 line items out-of-the-box.
- Offer exceptional service by enabling sales reps to login as the customer to troubleshoot issues and place orders on their behalf
Powerful data capabilities
- Access and analyze your data anywhere.
- Gain complete view of your business by integrating any data source.
- Get started quickly with over 75 reports organized across five dashboards with prebuilt metrics.
- Stay informed with automated & regularly updated reports.
- Easily build and edit reports with a single intuitive interface.
- Execute advanced analyses with our report builder.
- Export your data and visualizations outside of the platform.
- Send email summaries of key reports to team members.
- Keep your account secure by granting the appropriate permission levels.
Application architecture and security
- Built on a modern tech stack that uses popular frameworks and supports industry standards.
Enhanced
- Make fine grain customizations and easily add or remove functionality with a modular code base.
Enhanced
- Use stable service interfaces to make site upgrades and customizations easier and durable over multiple releases.
Enhanced
- Integrate Adobe Commerce with third-party applications using efficient web APIs with REST and GraphQL support.
Enhanced
- Smoothly manage interactions between extensions using plug-ins and dependency injection software design patterns.
- Accelerate time-to-market and improve code quality with a fully-automated testing framework.
- Update code with a standalone installer that checks for prerequisites before installation.
- Automate certain Adobe Commerce development and production tasks using the command-line interface.
- Use strong data encryption based on AES-256 and hashing based on SHA-256.
- Scale and improve integration performance with Asynchronous and Bulk REST APIs.
- Build custom, headless front-end experiences on Adobe Commerce using the GraphQL API layer.
Enhanced
- Declarative database schema eases the upgrade and installation process.
- Secure your stores and prevent fake logins with Google ReCAPTCHA and Two-Factor Authentication.
Enhanced
- Hide the IP addresses of your origin servers and protect them from direct attack with Fastly’s origin cloaking.
Enhanced
- Limit password guessing with strong password requirements and a secure Admin login process.
- Feel confident with regular scanning, external penetration testing, and bug bounty programs that promote core platform security.
- Stay informed about security issues through the Adobe Security Center and mailing list.
- Prevent private data from sending to third parties with Egress Filtering.
- Support for leading iPaaS platforms to enable enterprise integrations
- Optimize your upgrade process with the Upgrade Compatibility Tool.
Layout and theming
- Customize the responsive Blank theme, Luma theme, or the Venia PWA reference storefront to accelerate time-to-market.
Enhanced
- Customize an inherited base theme to easily create site variations for countries, brands, and campaigns.
Enhanced
- Leverage the Adobe Commerce UI and pattern library to enable faster and more consistent theme development.
Enhanced
- Use CSS preprocessing for easier site maintenance.
Enhanced
- Reduce frontend coding complexity with clear separation of the presentation layer and business logic.
Enhanced
Performance and scalability
- Accelerate site performance with integrated Varnish page caching.
Enhanced
- Scale high-traffic sites with multi-tier, multi-node Varnish configurations.
Enhanced
- Implement hole punching and Edge Side includes (ESI) to handle page elements that can’t be cached.
- Benefit from faster indexing and incremental index updates for fresher site content and better performance.
- Minify JavaScript, CSS and HTML and compress images to reduce file size for faster loading.
Enhanced
- Cache all JavaScript and CSS on first page viewed to minimize content that must be downloaded for subsequent pages.
Enhanced
- Speed access to product, customer, and order management views with faster admin rendering.
- Store media files on a separate database server or content delivery network (CDN) for faster page load times.
Enhanced
- Archive orders after a configurable time period to increase store performance.
- Use the included Performance Toolkit to measure and optimize site speed.
Enhanced
- Asynchronously process tasks for enhanced performance using a Rabbit MQ job queue framework.
- Efficiently manage configuration across environments and minimize production downtime for updates with pipeline deployment tooling.
Enhanced
- Scale database operations with support for MySQL Cluster.
- Allow each primary database to have multiple replica databases to scale read operations.
- Enable large teams of admin users to make concurrent order and product updates.
- Accelerate site performance with integrated static pre-building (SSG).
Feature
- Accelerate site performance with image compression, srcset, and edge CDN level caching.
Feature
Managed cloud
- Get enterprise grade reliability and availability with 99.99% uptime with a high availability architecture.
- Process transactions with confidence with a PCI certified cloud infrastructure.
- Benefit from Platform-as-a-service (PaaS) based production, staging, and development environments optimized for Adobe Commerce.
- Built on a redundant cloud-based environment.
- Accelerate your time to market with expert application and infrastructure support.
- Four different Enhanced Integration Environments for various stages: Product, Staging and Integration, and a Local Cloud Docker instance.
- Get continuous cloud integration tools with support for unlimited users.
- Manage performance with unrestricted versions of New Relic APM Pro (performance monitoring) and New Relic Infrastructure monitoring.
- Accelerate site performance with Fastly®’s Varnish based Content Delivery Network and Image Optimization.
- Dedicated hardware to provide even higher levels of reliability and availability.
- Automatically back up your code and databases for easy restoration in case of any incident.
- Easily enable and configure services like Redis, RabbitMQ, and Elasticsearch to enhance capabilities and performance.
- Rest assured with 24/7 monitoring for your production environment.