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Magento Open Source + GraphCommerce® full feature list

  • GraphCommerce unique feature

    Feature

  • Requires Adobe Commerce

Features taken from the Magento Commerce 2 Feature List [PDF ↗]


Promotions and pricing

  • Set promotional pricing for specific stores, categories or products.
  • Create flexible coupons for specific stores, customer segments, time periods, products, and categories.
  • Export coupon codes for offline distribution, email, newsletters, and more.
  • Track and report coupon usage.
  • Add new attributes to customer profiles to create more sophisticated segments.
  • Personalize shopping experiences with advanced segmentation and targeting.
  • Send automated reminders and coupons to customers with abandoned carts and wish lists.
  • Create powerful email marketing campaigns powered by dotdigital and live store data.
  • Offer free shipping and percent, fixed amount, and buy X get Y free discounts.
  • Set multi-tier pricing for quantity discounts.
  • Get minimum advertised price (MAP) support.

    Todo

Search engine optimization

  • Automatically generate a Google sitemap.

    Enhanced

  • Create search engine friendly URLs.
  • Take full control of URLs with URL rewrites.

    Enhanced

  • Enable detailed search results by automatically adding structured data markup to product pages.
  • Deliver a full search engine indexable Progressive Web App.

    Feature

  • Take full control of the Google Sitemap by exluding segments or paths.

    Feature

  • Benefit from correct search engine indexing with the accurate default canonical configuration

    Feature

  • Deliver a PageSpeed Insights optimized experience: Scoring 100/100 for Best practices, Accessibility and SEO.

    Feature

  • Deliver a Lighthouse audit validated Progressive Web App, passing all PWA checks.

    Feature

  • Deliver a Google Core Web Vitals optimized experience, passing CLS, FID, LCP (measuring real field data).

    Feature

Site management

  • Control multiple websites and stores from one admin.
  • Customize and save different admin panel views to efficiently manage daily tasks.
  • Define multiple roles and permissions to control access to administrative features.
  • Log and review all users’ admin activities.
  • Set tax rates based on location, product type, or customer group (i.e., wholesale vs. retailer).
  • Generate comprehensive system reports to quickly diagnose and resolve technical issues.
  • Real-time site health insights and recommendations with the SiteWide Analysis Tool.

Content Management

  • Create best-in-class customer experiences and rapidly change content without writing a single line of code.

    Enhanced

  • Use a drag-and-drop editor to easily create and edit pages and content blocks.

    Enhanced

  • Combine text, images, video, sliders, and more in flexible layouts.

    Enhanced

  • Blend content and commerce by adding products to content pages and rich content to product pages.

    Enhanced

  • Create reusable dynamic blocks targeted to customer segments.
  • Easily stage and preview content for seamless updates. [Partial]
  • Manage upcoming site changes with a timeline dashboard. -
  • Organize content pages and add pagination, navigation, and menus with a page hierarchy tool.

    Enhanced

  • Track and restore previous versions of content pages.

    Enhanced

  • Engage customers with exciting imagery from Adobe Stock, straight from your Adobe Commerce instance.
  • Save content and layouts as templates. Apply them to new areas across sites and store views.
  • Provide creatives, designers, and agencies with direct, controlled access to the Media Gallery.

GraphCommerce (PWA Studio alternative)

  • Create next-generation Adobe Commerce 2 stores with Progressive Web Applications.

    Enhanced

  • Deliver app-like mobile experiences that are fast, integrated, reliable and engaging.

    Enhanced

  • Peregrine contains custom React hooks to provide logic to UI components
  • Decrease time to market using the multi-language Venia reference storefront.

    Enhanced

  • Give marketers control with Page Builder to manage content and layouts on PWA Studio-powered storefronts.

    Enhanced

  • Build PWA experiences using open standards including React, Redux, and Webpack.

    Enhanced

  • Boost developer productivity with real-time, guided development.

    Enhanced

  • Integrate PWA experiences with Adobe Commerce using GraphQL API.

    Enhanced

  • Extend and customize PWA capabilities with the PWA Studio extensibility framework.

    Enhanced

Catalog management

  • Create simple, configurable (e.g., choose size, color, etc.), bundled, and grouped products.
  • Offer virtual products like memberships, services and warranties.
  • Include downloadable/digital products with samples.
  • Allow customer-personalized products (e.g., upload images and text for monogramming). (No upload support yet)
  • Manage inventory across multiple locations
  • Create new products through a guided online process.
  • Define unlimited product attributes.
  • Create pre-defined product templates to quickly set up new products with a specific set of attributes.
  • Mass-assign a value to multiple products for batch updates.
  • Automatically assign products to specific categories based on their attributes.
  • Automatically resize images and include watermarking.
  • Define minimum and maximum product quantities that can be added to the cart.

    Todo

  • Moderate reviews and product tags.
  • Efficiently batch import and export catalog information at scheduled times.
  • Easily manage inventory with support for back ordered items.
  • Receive notification when inventory needs to be replenished.
  • Choose out-of-stock messaging and display options.

Catalog browsing

  • Filter products in categories and search results by price range, brands, color swatches, and other attributes with layered/ faceted navigation.

    Enhanced

  • Present product category items in grid or list format.

    Todo

  • Customize the look and feel of categories and assigned product pages.

    Enhanced

  • Arrange products on category pages with drag-and-drop merchandising and automated sorting rules.
  • Control which products and categories can be viewed by each customer group.
  • Show side-by-side product comparisons with two or more products.

    Enhanced

  • Display recently viewed products.

    Enhanced

  • Compare products.

    Enhanced

  • Increase search relevancy and scalability with Elasticsearch technology.
  • Set stop words, attribute weightings, and search synonyms for higher conversions.
  • Rewrite and redirect results if search yields no results.

    Todo

Product Recommendations powered by Adobe Sensei

  • Auto-deployed store tagging ensures your storefront is equiped to analyze shopper behavior.
  • Auto-catalog sync ensures accuracy when displaying product name, pricing, images, etc.
  • Adobe Sensei continuously analyzes shopper behavior and processes it with machine learning (ML) algorithms
  • ML algorithms drive nine recommendation types that you can place across your storefront such as now trending, customers also viewed, and customers also bought.
  • Manage the experience with a dedicated UI that is embedded into the Adobe Commerce admin that allows users to create, manage and deploy recommendations.
  • Reporting helps stay on top of performance and impact around key metrics such as views, clicks and attributed revenue.
  • Dedicated SaaS service handles all complex computational processing to preserve your site performance.

Amazon Sales Channel

  • Grow your revenue by seamlessly selling and distributing on Amazon.
  • Automatically sync catalog, inventory, and order information across Amazon and Adobe Commerce.
  • Manage Amazon orders within the Adobe Commerce sales order grid
  • Intelligent pricing to optimize listing prices.
  • Inventory, Order, Fulfillment, and Listing Management tools built in.
  • Automatically sync catalog changes.
  • Review performance and ROI reports within Adobe Commerce.

Product browsing

  • Show multiple images per product.
  • Zoom-in on product images.
  • Display product videos from YouTube or Vimeo.

    Todo

  • Include swatches to show colors, fabrics, and more.
  • Show multiple products in a grouped view.

    Todo

  • Indicate stock availability.
  • Set related products, up-sell, and cross-sell recommendations to increase average order value.
  • Show pricing tiers.
  • Present product ratings and reviews.
  • Provide an option to add products to a wish list.
  • Add Facebook, Twitter, and email links to share products.

    Todo

Checkout

  • Include a mini cart on store pages to summarize products in the cart.
  • Display an order summary with product images in checkout.

    Todo

  • Offer guest and registered user checkout. Registered customers are automatically recognized when they enter their email addresses.
  • Boost conversion rates with an Instant Purchase option that uses saved payment and shipping information to speed checkout.

    Todo

  • Enable shoppers to create a customer account with one click on the checkout thank you page.
  • Allow customers to save their shopping carts to complete their purchases later.
  • Offer gift wrapping and gift messages per order and per item.

    Todo

  • Configure pricing and taxes for gift-wrapping options.

    Todo

  • Manage complex tax calculations and prepare signature-ready returns with Vertex.
  • Improve order processing capacity with the option to defer stock updates in checkout during peak period.
  • Improve checkout performance with inventory reservations.
  • Show tax and shipping estimates in the shopping cart.

Payments

  • Download and work with your preferred payment gateway through the Magento Marketplace. Supported Payment Methods
  • Securely pass credit card information directly from the client browser to the payment gateway, bypassing the Adobe Commerce application.
  • Qualify for the easiest level of PCI compliance (SAQ-A or SAQ A-EP), depending on payment methods used.
  • Use the Braintree Vendor Bundled Extension to ease PCI compliance and accept alternative payments like Venmo, Apple Pay, and Google Pay.
  • Offer PayPal Credit as a payment option.

    Todo

  • Accept checks and money orders.
  • Accept purchase orders and payments on account.
  • Accept bank transfer payments and cash on delivery.
  • Increase sales with PayPal in-context checkout and saved credit cards.

    Todo

  • Increase conversions with relevant payment methods via PayPal Smart Payment Buttons.

    Todo

  • Increase sales by allowing customers to pay now, later or in installments with Klarna.

    Todo

  • Authorize and charge credit cards upon shipment or checkout

Order management and customer service

  • View, edit, create, and fulfill orders and/or invoices from the admin panel.
  • Create multiple invoices, shipments and credit memos per order to allow for split fulfillment.
  • Print invoices, packing slips, and shipping labels.
  • Create custom order status labels to track progress.
  • Use return management authorization (RMA) to efficiently process returns.
  • Enable customer service representatives to create orders and customer accounts.
  • Allow customer service to update products, prices, and coupons in customers’ carts and wishlists.
  • See products recently viewed and purchased by customers, their wishlist items, and more to deliver better customer service.
  • Customize order status, account update, password reset, and other customer emails.
  • Build customer relationships by creating newsletters and managing their distribution.
  • Connect with customers with a Contact Us form.

    Todo

Customer loyalty

  • Offer reward points for purchases, registration, product reviews and other actions.
  • Configure reward point redemption rules, caps, and expiration dates.
  • Enable customers to save products to multiple wish lists that can be made public.
  • Allow customers to create gift registries and send emails to shop the registry.
  • Automatically update item counts and notify the registry owner as purchases are made.
  • Allow customers to purchase physical and virtual gift cards.
  • Offer exclusive shopping experiences with private or flash sale sites.
  • Streamline re-ordering by enabling shoppers to add products to the cart by SKU.
  • Accelerate growth by collecting and displaying high-converting user generated content powered by Yotpo.

Customer accounts

  • Offer customers access to a comprehensive dashboard to manage their accounts.
  • Choose default billing and shipping addresses.
  • Store unlimited addresses in the address book.
  • See order status and history.
  • Re-order from the customer account.

    Todo

  • View recently ordered items.
  • Track available store credits, gift card totals, and reward points.
  • Manage newsletter subscriptions.
  • View submitted product reviews.
  • Access downloadable/digital products.

    Todo

Support for global sites

  • Manage multiple country sites all from the same store or environment.
  • Support multiple currencies and local tax rates.
  • Work with any language.
  • Use accented characters and right-to-left text.
  • Configure list of allowed countries for site registration, shipping, and billing.
  • Support fixed product taxes, such as WEEE/DEEE in the EU.
  • Automatically calculate tax for transactions in the EU with VAT-ID validation.
  • Use EU cookie notification to simplify EU Privacy and Electronic Communications Directive compliance.
  • Integration with global shipping carriers.

Integrated B2B functionality

  • Provide self-service tools for business customers to easily manage company accounts, purchases, quotes, and credit.
  • Enable multiple buyers per company with defined roles and permissions.
  • Enable new account sign ups via an online form and approval process.
  • Assign a sales rep to each customer account.
  • Allow companies to purchase on credit and manage their credit balance.
  • Streamline purchasing with customer-defined approval workflows.
  • Assign custom catalogs and pricing to companies to meet contract terms.
  • Personalize buying with company-specific payment and shipping options.
  • Efficiently manage quote requests and negotiate pricing terms using a streamlined online workflow.
  • Enable quick ordering by entering multiple SKUs or by uploading CSV files.
  • Expedite restocking by allowing customers to create requisition lists of frequently purchased items.
  • Handle large orders with up to 300 line items out-of-the-box.
  • Offer exceptional service by enabling sales reps to login as the customer to troubleshoot issues and place orders on their behalf

Powerful data capabilities

  • Access and analyze your data anywhere.
  • Gain complete view of your business by integrating any data source.
  • Get started quickly with over 75 reports organized across five dashboards with prebuilt metrics.
  • Stay informed with automated & regularly updated reports.
  • Easily build and edit reports with a single intuitive interface.
  • Execute advanced analyses with our report builder.
  • Export your data and visualizations outside of the platform.
  • Send email summaries of key reports to team members.
  • Keep your account secure by granting the appropriate permission levels.

Application architecture and security

  • Built on a modern tech stack that uses popular frameworks and supports industry standards.

    Enhanced

  • Make fine grain customizations and easily add or remove functionality with a modular code base.

    Enhanced

  • Use stable service interfaces to make site upgrades and customizations easier and durable over multiple releases.

    Enhanced

  • Integrate Adobe Commerce with third-party applications using efficient web APIs with REST and GraphQL support.

    Enhanced

  • Smoothly manage interactions between extensions using plug-ins and dependency injection software design patterns. Plugins
  • Accelerate time-to-market and improve code quality with a fully-automated testing framework.
  • Update code with a standalone installer that checks for prerequisites before installation.
  • Automate certain Adobe Commerce development and production tasks using the command-line interface.
  • Use strong data encryption based on AES-256 and hashing based on SHA-256.
  • Scale and improve integration performance with Asynchronous and Bulk REST APIs.
  • Build custom, headless front-end experiences on Adobe Commerce using the GraphQL API layer.

    Enhanced

  • Declarative database schema eases the upgrade and installation process.
  • Secure your stores and prevent fake logins with Google ReCAPTCHA and Two-Factor Authentication.

    Enhanced

  • Hide the IP addresses of your origin servers and protect them from direct attack with Fastly’s origin cloaking.

    Enhanced

  • Limit password guessing with strong password requirements and a secure Admin login process.
  • Feel confident with regular scanning, external penetration testing, and bug bounty programs that promote core platform security.
  • Stay informed about security issues through the Adobe Security Center and mailing list.
  • Prevent private data from sending to third parties with Egress Filtering.
  • Support for leading iPaaS platforms to enable enterprise integrations
  • Optimize your upgrade process with the Upgrade Compatibility Tool.

Layout and theming

  • Customize the responsive Blank theme, Luma theme, or the Venia PWA reference storefront to accelerate time-to-market.

    Enhanced

  • Customize an inherited base theme to easily create site variations for countries, brands, and campaigns.

    Enhanced

  • Leverage the Adobe Commerce UI and pattern library to enable faster and more consistent theme development.

    Enhanced

  • Use CSS preprocessing for easier site maintenance.

    Enhanced

  • Reduce frontend coding complexity with clear separation of the presentation layer and business logic.

    Enhanced

Performance and scalability

  • Accelerate site performance with integrated Varnish page caching.

    Enhanced

  • Scale high-traffic sites with multi-tier, multi-node Varnish configurations.

    Enhanced

  • Implement hole punching and Edge Side includes (ESI) to handle page elements that can’t be cached.
  • Benefit from faster indexing and incremental index updates for fresher site content and better performance.
  • Minify JavaScript, CSS and HTML and compress images to reduce file size for faster loading.

    Enhanced

  • Cache all JavaScript and CSS on first page viewed to minimize content that must be downloaded for subsequent pages.

    Enhanced

  • Speed access to product, customer, and order management views with faster admin rendering.
  • Store media files on a separate database server or content delivery network (CDN) for faster page load times.

    Enhanced

  • Archive orders after a configurable time period to increase store performance.
  • Use the included Performance Toolkit to measure and optimize site speed.

    Enhanced

  • Asynchronously process tasks for enhanced performance using a Rabbit MQ job queue framework.
  • Efficiently manage configuration across environments and minimize production downtime for updates with pipeline deployment tooling.

    Enhanced

  • Scale database operations with support for MySQL Cluster.
  • Allow each primary database to have multiple replica databases to scale read operations.
  • Enable large teams of admin users to make concurrent order and product updates.
  • Accelerate site performance with integrated static pre-building (SSG).

    Feature

  • Accelerate site performance with image compression, srcset, and edge CDN level caching.

    Feature

Managed cloud

  • Get enterprise grade reliability and availability with 99.99% uptime with a high availability architecture.
  • Process transactions with confidence with a PCI certified cloud infrastructure.
  • Benefit from Platform-as-a-service (PaaS) based production, staging, and development environments optimized for Adobe Commerce.
  • Built on a redundant cloud-based environment.
  • Accelerate your time to market with expert application and infrastructure support.
  • Four different Enhanced Integration Environments for various stages: Product, Staging and Integration, and a Local Cloud Docker instance.
  • Get continuous cloud integration tools with support for unlimited users.
  • Manage performance with unrestricted versions of New Relic APM Pro (performance monitoring) and New Relic Infrastructure monitoring.
  • Accelerate site performance with Fastly®’s Varnish based Content Delivery Network and Image Optimization.
  • Dedicated hardware to provide even higher levels of reliability and availability.
  • Automatically back up your code and databases for easy restoration in case of any incident.
  • Easily enable and configure services like Redis, RabbitMQ, and Elasticsearch to enhance capabilities and performance.
  • Rest assured with 24/7 monitoring for your production environment.

Next steps

  • Take a look at the Roadmap to see what is being worked on
  • Refer to the Changelog to see what's new