Magento Open Source + GraphCommerce® full feature list

Features taken from the Magento Commerce 2 Feature List [PDF ↗]

Promotions and pricing

• Set promotional pricing for specific stores, categories or products.
• Create flexible coupons for specific stores, customer segments, time periods, products, and categories.
• Export coupon codes for offline distribution, email, newsletters, and more.
• Track and report coupon usage.
• Add new attributes to customer profiles to create more sophisticated segments.
• Personalize shopping experiences with advanced segmentation and targeting.
• Send automated reminders and coupons to customers with abandoned carts and wish lists.
• Create powerful email marketing campaigns powered by dotdigital and live store data.
• Offer free shipping and percent, fixed amount, and buy X get Y free discounts.
• Set multi-tier pricing for quantity discounts.
• Get minimum advertised price (MAP) support.

  Todo

Search engine optimization

• Automatically generate a Google sitemap.

  Enhanced

• Create search engine friendly URLs.
• Take full control of URLs with URL rewrites.

  Enhanced

• Enable detailed search results by automatically adding structured data markup to product pages.
• Deliver a full search engine indexable Progressive Web App.

  Feature

• Take full control of the Google Sitemap by exluding segments or paths.

  Feature

• Benefit from correct search engine indexing with the accurate default canonical configuration

  Feature

• Deliver a PageSpeed Insights optimized experience: Scoring 100/100 for Best practices, Accessibility and SEO.

  Feature

• Deliver a Lighthouse audit validated Progressive Web App, passing all PWA checks.

  Feature

• Deliver a Google Core Web Vitals optimized experience, passing CLS, FID, LCP (measuring real field data).

  Feature

Site management

• Control multiple websites and stores from one admin.
• Customize and save different admin panel views to efficiently manage daily tasks.
• Define multiple roles and permissions to control access to administrative features.
• Log and review all users’ admin activities.
• Set tax rates based on location, product type, or customer group (i.e., wholesale vs. retailer).
• Generate comprehensive system reports to quickly diagnose and resolve technical issues.
• Real-time site health insights and recommendations with the SiteWide Analysis Tool.

Content Management

• Create best-in-class customer experiences and rapidly change content without writing a single line of code.

  Enhanced

• Use a drag-and-drop editor to easily create and edit pages and content blocks.

  Enhanced

• Combine text, images, video, sliders, and more in flexible layouts.

  Enhanced

• Blend content and commerce by adding products to content pages and rich content to product pages.

  Enhanced

• Create reusable dynamic blocks targeted to customer segments.
• Easily stage and preview content for seamless updates. [Partial]
• Manage upcoming site changes with a timeline dashboard. -
• Organize content pages and add pagination, navigation, and menus with a page hierarchy tool.

  Enhanced

• Track and restore previous versions of content pages.

  Enhanced

• Engage customers with exciting imagery from Adobe Stock, straight from your Adobe Commerce instance.
• Save content and layouts as templates. Apply them to new areas across sites and store views.
• Provide creatives, designers, and agencies with direct, controlled access to the Media Gallery.

GraphCommerce (PWA Studio alternative)

• Publishable as a native iOS and Play Store app
• Create next-generation Adobe Commerce 2 stores with Progressive Web Applications.

  Enhanced

• Deliver app-like mobile experiences that are fast, integrated, reliable and engaging.

  Enhanced

• Peregrine contains custom React hooks to provide logic to UI components
• Decrease time to market using the multi-language Venia reference storefront.

  Enhanced

• Give marketers control with Page Builder to manage content and layouts on PWA Studio-powered storefronts.

  Enhanced

• Build PWA experiences using open standards including React, Redux, and Webpack.

  Enhanced

• Boost developer productivity with real-time, guided development.

  Enhanced

• Integrate PWA experiences with Adobe Commerce using GraphQL API.

  Enhanced

• Extend and customize PWA capabilities with the PWA Studio extensibility framework.

  Enhanced

Catalog management

• Create simple, configurable (e.g., choose size, color, etc.), bundled, and grouped products.
• Offer virtual products like memberships, services and warranties.
• Include downloadable/digital products with samples.
• Allow customer-personalized products (e.g., upload images and text for monogramming). (No upload support yet)
• Manage inventory across multiple locations
• Create new products through a guided online process.
• Define unlimited product attributes.
• Create pre-defined product templates to quickly set up new products with a specific set of attributes.
• Mass-assign a value to multiple products for batch updates.
• Automatically assign products to specific categories based on their attributes.
• Automatically resize images and include watermarking.
• Define minimum and maximum product quantities that can be added to the cart.

  Todo

• Moderate reviews and product tags.
• Efficiently batch import and export catalog information at scheduled times.
• Easily manage inventory with support for back ordered items.
• Receive notification when inventory needs to be replenished.
• Choose out-of-stock messaging and display options.

Catalog browsing

• Filter products in categories and search results by price range, brands, color swatches, and other attributes with layered/ faceted navigation.

  Enhanced

• Present product category items in grid or list format.

  Todo

• Customize the look and feel of categories and assigned product pages.

  Enhanced

• Arrange products on category pages with drag-and-drop merchandising and automated sorting rules.
• Control which products and categories can be viewed by each customer group.
• Show side-by-side product comparisons with two or more products.

  Enhanced

• Display recently viewed products.

  Enhanced

• Compare products.

  Enhanced

• Increase search relevancy and scalability with Elasticsearch technology.
• Set stop words, attribute weightings, and search synonyms for higher conversions.
• Rewrite and redirect results if search yields no results.

  Todo

Product Recommendations powered by Adobe Sensei

• Auto-deployed store tagging ensures your storefront is equiped to analyze shopper behavior.
• Auto-catalog sync ensures accuracy when displaying product name, pricing, images, etc.
• Adobe Sensei continuously analyzes shopper behavior and processes it with machine learning (ML) algorithms
• ML algorithms drive nine recommendation types that you can place across your storefront such as now trending, customers also viewed, and customers also bought.
• Manage the experience with a dedicated UI that is embedded into the Adobe Commerce admin that allows users to create, manage and deploy recommendations.
• Reporting helps stay on top of performance and impact around key metrics such as views, clicks and attributed revenue.
• Dedicated SaaS service handles all complex computational processing to preserve your site performance.

Amazon Sales Channel

• Grow your revenue by seamlessly selling and distributing on Amazon.
• Automatically sync catalog, inventory, and order information across Amazon and Adobe Commerce.
• Manage Amazon orders within the Adobe Commerce sales order grid
• Intelligent pricing to optimize listing prices.
• Inventory, Order, Fulfillment, and Listing Management tools built in.
• Automatically sync catalog changes.
• Review performance and ROI reports within Adobe Commerce.

Product browsing

• Show multiple images per product.
• Zoom-in on product images.
• Display product videos from YouTube or Vimeo.

  Todo

• Include swatches to show colors, fabrics, and more.
• Show multiple products in a grouped view.

  Todo

• Indicate stock availability.
• Set related products, up-sell, and cross-sell recommendations to increase average order value.
• Show pricing tiers.
• Present product ratings and reviews.
• Provide an option to add products to a wish list.
• Add Facebook, Twitter, and email links to share products.

  Todo

Checkout

• Include a mini cart on store pages to summarize products in the cart.
• Display an order summary with product images in checkout.

  Todo

• Offer guest and registered user checkout. Registered customers are automatically recognized when they enter their email addresses.
• Boost conversion rates with an Instant Purchase option that uses saved payment and shipping information to speed checkout.

  Todo

• Enable shoppers to create a customer account with one click on the checkout thank you page.
• Allow customers to save their shopping carts to complete their purchases later.
• Offer gift wrapping and gift messages per order and per item.

  Todo

• Configure pricing and taxes for gift-wrapping options.

  Todo

• Manage complex tax calculations and prepare signature-ready returns with Vertex.
• Improve order processing capacity with the option to defer stock updates in checkout during peak period.
• Improve checkout performance with inventory reservations.
• Show tax and shipping estimates in the shopping cart.

Payments

• Download and work with your preferred payment gateway through the Magento Marketplace. Supported Payment Methods
• Securely pass credit card information directly from the client browser to the payment gateway, bypassing the Adobe Commerce application.
• Qualify for the easiest level of PCI compliance (SAQ-A or SAQ A-EP), depending on payment methods used.
• Use the Braintree Vendor Bundled Extension to ease PCI compliance and accept alternative payments like Venmo, Apple Pay, and Google Pay.
• Offer PayPal Credit as a payment option.

  Todo

• Accept checks and money orders.
• Accept purchase orders and payments on account.
• Accept bank transfer payments and cash on delivery.
• Increase sales with PayPal in-context checkout and saved credit cards.

  Todo

• Increase conversions with relevant payment methods via PayPal Smart Payment Buttons.

  Todo

• Increase sales by allowing customers to pay now, later or in installments with Klarna.

  Todo

• Authorize and charge credit cards upon shipment or checkout

Order management and customer service

• View, edit, create, and fulfill orders and/or invoices from the admin panel.
• Create multiple invoices, shipments and credit memos per order to allow for split fulfillment.
• Print invoices, packing slips, and shipping labels.
• Create custom order status labels to track progress.
• Use return management authorization (RMA) to efficiently process returns.
• Enable customer service representatives to create orders and customer accounts.
• Allow customer service to update products, prices, and coupons in customers’ carts and wishlists.
• See products recently viewed and purchased by customers, their wishlist items, and more to deliver better customer service.
• Customize order status, account update, password reset, and other customer emails.
• Build customer relationships by creating newsletters and managing their distribution.
• Connect with customers with a Contact Us form.

  Todo

Customer loyalty

• Offer reward points for purchases, registration, product reviews and other actions.
• Configure reward point redemption rules, caps, and expiration dates.
• Enable customers to save products to multiple wish lists that can be made public.
• Allow customers to create gift registries and send emails to shop the registry.
• Automatically update item counts and notify the registry owner as purchases are made.
• Allow customers to purchase physical and virtual gift cards.
• Offer exclusive shopping experiences with private or flash sale sites.
• Streamline re-ordering by enabling shoppers to add products to the cart by SKU.
• Accelerate growth by collecting and displaying high-converting user generated content powered by Yotpo.

Customer accounts

• Offer customers access to a comprehensive dashboard to manage their accounts.
• Choose default billing and shipping addresses.
• Store unlimited addresses in the address book.
• See order status and history.
• Re-order from the customer account.

  Todo

• View recently ordered items.
• Track available store credits, gift card totals, and reward points.
• Manage newsletter subscriptions.
• View submitted product reviews.
• Access downloadable/digital products.

  Todo

Support for global sites

• Manage multiple country sites all from the same store or environment.
• Support multiple currencies and local tax rates.
• Work with any language.
• Use accented characters and right-to-left text.
• Configure list of allowed countries for site registration, shipping, and billing.
• Support fixed product taxes, such as WEEE/DEEE in the EU.
• Automatically calculate tax for transactions in the EU with VAT-ID validation.
• Use EU cookie notification to simplify EU Privacy and Electronic Communications Directive compliance.
• Integration with global shipping carriers.

Integrated B2B functionality

• Provide self-service tools for business customers to easily manage company accounts, purchases, quotes, and credit.
• Enable multiple buyers per company with defined roles and permissions.
• Enable new account sign ups via an online form and approval process.
• Assign a sales rep to each customer account.
• Allow companies to purchase on credit and manage their credit balance.
• Streamline purchasing with customer-defined approval workflows.
• Assign custom catalogs and pricing to companies to meet contract terms.
• Personalize buying with company-specific payment and shipping options.
• Efficiently manage quote requests and negotiate pricing terms using a streamlined online workflow.
• Enable quick ordering by entering multiple SKUs or by uploading CSV files.
• Expedite restocking by allowing customers to create requisition lists of frequently purchased items.
• Handle large orders with up to 300 line items out-of-the-box.
• Offer exceptional service by enabling sales reps to login as the customer to troubleshoot issues and place orders on their behalf

Powerful data capabilities

• Access and analyze your data anywhere.
• Gain complete view of your business by integrating any data source.
• Get started quickly with over 75 reports organized across five dashboards with prebuilt metrics.
• Stay informed with automated & regularly updated reports.
• Easily build and edit reports with a single intuitive interface.
• Execute advanced analyses with our report builder.
• Export your data and visualizations outside of the platform.
• Send email summaries of key reports to team members.
• Keep your account secure by granting the appropriate permission levels.

Application architecture and security

• Built on a modern tech stack that uses popular frameworks and supports industry standards.

  Enhanced

• Make fine grain customizations and easily add or remove functionality with a modular code base.

  Enhanced

• Use stable service interfaces to make site upgrades and customizations easier and durable over multiple releases.

  Enhanced

• Integrate Adobe Commerce with third-party applications using efficient web APIs with REST and GraphQL support.

  Enhanced

• Smoothly manage interactions between extensions using plug-ins and dependency injection software design patterns. Plugins
• Accelerate time-to-market and improve code quality with a fully-automated testing framework.
• Update code with a standalone installer that checks for prerequisites before installation.
• Automate certain Adobe Commerce development and production tasks using the command-line interface.
• Use strong data encryption based on AES-256 and hashing based on SHA-256.
• Scale and improve integration performance with Asynchronous and Bulk REST APIs.
• Build custom, headless front-end experiences on Adobe Commerce using the GraphQL API layer.

  Enhanced

• Declarative database schema eases the upgrade and installation process.
• Secure your stores and prevent fake logins with Google ReCAPTCHA and Two-Factor Authentication.

  Enhanced

• Hide the IP addresses of your origin servers and protect them from direct attack with Fastly’s origin cloaking.

  Enhanced

• Limit password guessing with strong password requirements and a secure Admin login process.
• Feel confident with regular scanning, external penetration testing, and bug bounty programs that promote core platform security.
• Stay informed about security issues through the Adobe Security Center and mailing list.
• Prevent private data from sending to third parties with Egress Filtering.
• Support for leading iPaaS platforms to enable enterprise integrations
• Optimize your upgrade process with the Upgrade Compatibility Tool.

Layout and theming

• Customize the responsive Blank theme, Luma theme, or the Venia PWA reference storefront to accelerate time-to-market.

  Enhanced

• Customize an inherited base theme to easily create site variations for countries, brands, and campaigns.

  Enhanced

• Leverage the Adobe Commerce UI and pattern library to enable faster and more consistent theme development.

  Enhanced

• Use CSS preprocessing for easier site maintenance.

  Enhanced

• Reduce frontend coding complexity with clear separation of the presentation layer and business logic.

  Enhanced

Performance and scalability

• Accelerate site performance with integrated Varnish page caching.

  Enhanced

• Scale high-traffic sites with multi-tier, multi-node Varnish configurations.

  Enhanced

• Implement hole punching and Edge Side includes (ESI) to handle page elements that can’t be cached.
• Benefit from faster indexing and incremental index updates for fresher site content and better performance.
• Minify JavaScript, CSS and HTML and compress images to reduce file size for faster loading.

  Enhanced

• Cache all JavaScript and CSS on first page viewed to minimize content that must be downloaded for subsequent pages.

  Enhanced

• Speed access to product, customer, and order management views with faster admin rendering.
• Store media files on a separate database server or content delivery network (CDN) for faster page load times.

  Enhanced

• Archive orders after a configurable time period to increase store performance.
• Use the included Performance Toolkit to measure and optimize site speed.

  Enhanced

• Asynchronously process tasks for enhanced performance using a Rabbit MQ job queue framework.
• Efficiently manage configuration across environments and minimize production downtime for updates with pipeline deployment tooling.

  Enhanced

• Scale database operations with support for MySQL Cluster.
• Allow each primary database to have multiple replica databases to scale read operations.
• Enable large teams of admin users to make concurrent order and product updates.
• Accelerate site performance with integrated static pre-building (SSG).

  Feature

• Accelerate site performance with image compression, srcset, and edge CDN level caching.

  Feature

Managed cloud

• Get enterprise grade reliability and availability with 99.99% uptime with a high availability architecture.
• Process transactions with confidence with a PCI certified cloud infrastructure.
• Benefit from Platform-as-a-service (PaaS) based production, staging, and development environments optimized for Adobe Commerce.
• Built on a redundant cloud-based environment.
• Accelerate your time to market with expert application and infrastructure support.
• Four different Enhanced Integration Environments for various stages: Product, Staging and Integration, and a Local Cloud Docker instance.
• Get continuous cloud integration tools with support for unlimited users.
• Manage performance with unrestricted versions of New Relic APM Pro (performance monitoring) and New Relic Infrastructure monitoring.
• Accelerate site performance with Fastly®’s Varnish based Content Delivery Network and Image Optimization.
• Dedicated hardware to provide even higher levels of reliability and availability.
• Automatically back up your code and databases for easy restoration in case of any incident.
• Easily enable and configure services like Redis, RabbitMQ, and Elasticsearch to enhance capabilities and performance.
• Rest assured with 24/7 monitoring for your production environment.

Next steps

• Take a look at the Roadmap to see what is being worked on
• Refer to the Changelog to see what's new